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    Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia
    “…Virtual assistants emerge as an innovative solution that optimizes customer service, reduces costs, and frees up resources, aligning with Sustainable Development Goals (SDGs) 9 and 12. …”
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    Development of a CRM information system that allows integrating the commercial consulting process in an insurance company
    “…Based on the above, the development of the research raises the following question: How could a technological information system be developed that allows integrating the process of commercial advice in the field of insurance, allowing them to improve both in your customer service processes as in your personal income?…”
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