Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia

Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia

In an environment of accelerated digitalization, small and medium-sized enterprises (SMEs) in Latin America face the challenge of modernizing their processes to enhance competitiveness. Virtual assistants emerge as an innovative solution that optimizes customer service, reduces costs, and frees up r...

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Bibliographic Details
Main Authors: Santamaría Ruiz, Mauricio Junior, Muñoz Arrieta, Alex Augusto, Hinojoza-Montañez, Sebastian David
Format: Online
Language:spa
Published: Corporación universitaria Americana 2025
Subjects:
Costumer Service
Virtual assistant
Chatbot
innovation processes
atención al cliente
asistente virtual
chatbot
innovación
sitios web
Online Access:https://publicaciones.americana.edu.co/index.php/inam/article/view/817
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