Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia

Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia

In an environment of accelerated digitalization, small and medium-sized enterprises (SMEs) in Latin America face the challenge of modernizing their processes to enhance competitiveness. Virtual assistants emerge as an innovative solution that optimizes customer service, reduces costs, and frees up r...

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Hlavní autoři: Santamaría Ruiz, Mauricio Junior, Muñoz Arrieta, Alex Augusto, Hinojoza-Montañez, Sebastian David
Médium: Online
Jazyk:spa
Vydáno: Corporación universitaria Americana 2025
Témata:
Costumer Service
Virtual assistant
Chatbot
innovation processes
atención al cliente
asistente virtual
chatbot
innovación
sitios web
On-line přístup:https://publicaciones.americana.edu.co/index.php/inam/article/view/817
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