Innovation in the Customer Service Process Through a Virtual Assistant for Website Users: A Case Study in Colombia
In an environment of accelerated digitalization, small and medium-sized enterprises (SMEs) in Latin America face the challenge of modernizing their processes to enhance competitiveness. Virtual assistants emerge as an innovative solution that optimizes customer service, reduces costs, and frees up r...
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| Auteurs principaux: | , , |
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| Format: | Online |
| Langue: | spa |
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Corporación universitaria Americana
2025
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| Accès en ligne: | https://publicaciones.americana.edu.co/index.php/inam/article/view/817 |
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Development of a CRM information system that allows integrating the commercial consulting process in an insurance company